Brand Discovery
Community/About Brand Discovery
Brand Discovery guides an assistant through a structured, multi-session interview that helps a brand define its identity. It covers purpose, positioning, audience, personality, voice, narrative, and founder-brand tensions across eight modules, using proven techniques like laddering, the 5 Whys, and creative projective questions.
The final output is a master brandbook (90_SYNTHESIS.md) that can be handed to designers, writers, and external collaborators as a reference document. The interview is designed to be resumed: answers are saved to disk as module files along with a state checkpoint, so a conversation that ends on one day can pick up exactly where it left off later.
This suits brands being created, repositioned, or documented when existing materials are scattered or live only in founders' heads. If several founders or stakeholders are involved, each is interviewed individually and a reconciliation pass then highlights agreements and productive disagreements.
Users should be prepared for multiple short sessions over days or weeks rather than one rushed conversation. The skill works with any assistant that reads SKILL.md files, including Claude Code, Claude.ai, and Claude Desktop.
It needs a project directory where the module files and state checkpoint can be saved, and no external accounts, keys, or internet access are required.
AI-generated listing based on the project's public information. It may contain errors: check the original source.