Benchmark Methodology
Community/About Benchmark Methodology
This skill turns a scoped competitor list into comparable, defensible benchmark scores. Each competitor is rated on the same nine dimensions — positioning, brand voice, visual craft, offer packaging, evidence, enterprise readiness, thought leadership, pricing transparency, and the client's strategic tension — using explicit 1–5 rubrics and captured in a uniform profile card with a tension plot.
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/What Benchmark Methodology is for
Score these five competitor agencies on the same nine dimensions with evidence for each score
Plot our competitors on our strategic tension axes to find who already occupies our target quadrant
Build a profile card for each competitor with scores, justifications and sources
Check my competitor scores for bias before finalizing the benchmark
Prepare scored competitor cards ready for the final competitive report